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BEVERLY HILLS Brings VIBRANT ART To Its CITY With SCULPTURES

BEVERLY HILLS OPEN LATER DAYS SUMMER


(L) Janet Echelman's sculpture (R) Mr. Brainwash* (Source: Beverly Hills Conference & Visitors Bureau)
Janet Echelman's sculpture & Mr. Brainwash*
(Source: Beverly Hills Conference & Visitors Bureau)
USPA NEWS - On August 1, the third annual BOLD (Beverly Hills Open Later Days) Summer did officially kick-off with a larger-than-life installation by world-renowned artist, Janet Echelman, as well as the unveiling of various works of art by famed street artist and Banksy protégée, Mr. Brainwash.
On August 1, the third annual BOLD (Beverly Hills Open Later Days) Summer did officially kick-off with a larger-than-life installation by world-renowned artist, Janet Echelman, as well as the unveiling of various works of art by famed street artist and Banksy protégée, Mr. Brainwash.

Spanning nearly 85 feet in length and suspended above North Santa Monica Boulevard between the Wallis Annenberg Center of Performing Arts and Beverly Gardens Park, Echelman's piece, titled 1.78, will transform each minute with the changing wind and light. Inspired by fishing nets in India, Echelman combines ancient craft with modern technology to create fiber sculptures in vibrant colors. At night, the sculpture will light up the sky with specially designed LED lights.
Visitors had an opportunity to hear the artist speak in person during the Janet Echelman Talk on Friday, August 2 at The Paley Center for Media. Open to the public and free to attend, Echelman spoke about her experimental sculptures that have brought her recognition around the globe. Seating will be limited.

Known for his "Life is Beautiful" sculpture that debuted in 2008 on Sunset Boulevard, Mr. Brainwash has since become an international street art phenomenon after the release of 2010's Banksy-directed film, Exit Through the Gift Shop. On August 1, Mr. Brainwash was on 200 block of Rodeo Drive in which he unveilled a custom sculpture for BOLD Summer. At 6 p.m., he was available for a public meet and greet opportunity. In addition to this special unveiling, he has also created two other sculptures which can be found in other city locations: The first, titled, "Beverly Hills is Beautiful," is located in Beverly Canon Gardens, and the second, titled, "Beverly Hills is Life," is placed outside of Wells Fargo on Santa Monica Boulevard at Camden Drive.
The official Rodeo Drive Kick-Off celebration was hosted by Sam Rubin and Jessica Holmes of KTLA's Morning News, Southern California's number one newscast. The music began at 5 p.m. featuring MISS DJ BLISS, followed by a dueling piano performance and an eclectic concert by Spanish opera and rock singer, Cristina Ramos, winner of Spain's Got Talent. The evening will end with a fireworks show beginning at 8:30 p.m.

Additional highlighted activities to take place during BOLD Summer include: curated art walks, the Louis Vuitton X Exhibition, Beverly Hills Proms, Concerts on Canon, architectural tours on Rodeo Drive and an interactive hashtag mosaic wall.
On August 24, the BOLD festivities will conclude with "Next Night-The BOLD Finale," presented by the Next Beverly Hills Committee. The festivities will take place on the 200 block of South Beverly Drive from 6 p.m.-10 p.m. and include live entertainment, dancing, interactive art and a beer and wine garden.

All events taking place during BOLD Summer are free to attend and open to all ages.

* Photos
- Janet Echelman's sculpture, titled 1.78 in Beverly Hills; courtesy of BHCVB
- Mr. Brainwash; photo courtesy of Olivier Mastey

Source : Beverly Hills Conference & Visitors Bureau

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